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		No cover image available No cover image available No cover image available Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation Kumar, Nirmalya by Kumar, Nirmalya Series: Edition: Material type: Text Publication details: Penguin Books: New Delhi 2004 Availability: Items available for loan: Institute of Management (1)Call number: 658.402M KUM. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Kumar, Nirmalya by Kumar, Nirmalya Series: Edition: Material type: Text Publication details: Harvard Business School Press: Boston 2004 Availability: Items available for loan: Institute of Management (1)Call number: 658.402M KUM. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Private label strategy : how to meet the store brand challenge Kumar, Nirmalya; Steenkamp, Jan-Benedict E M by Kumar, Nirmalya; Steenkamp, Jan-Benedict E M Series: Edition: Material type: Text Publication details: Harvard Business School Press: Boston 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.8B KUM. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available India inside : the emerging innovation challenge to the west Kumar, Nirmalya; Puranam, Phanish by Kumar, Nirmalya; Puranam, Phanish Series: Edition: Material type: Text Publication details: Harvard business review press 2012 Availability: Items available for loan: Institute of Management (1)Call number: 658INO KUM. Place hold Add to cart (remove)
		Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by Kumar, Nirmalya Steenkamp, Jan-Benedict E. M Material type: Text Publication details: London: Palgrave Macmillan, 2013 Online resources: Online Resource Online Resource Online Resource Availability: Items available for loan: Dept. of Futures Studies (1)Call number: 658.827 KUM. Place hold Add to cart (remove)