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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Kumar, Nirmalya

By: Material type: TextTextSeries: Publication details: Harvard Business School Press: Boston 2004Edition: Description: 270 pISBN:
  • 978591392101
Subject(s): DDC classification:
  • 658.402M KUM
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.402M KUM (Browse shelf(Opens below)) Available IMK09999

Modern Book Centre MBC-2055/09 dtd 16-12-2009

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