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Private label strategy : how to meet the store brand challenge Kumar, Nirmalya; Steenkamp, Jan-Benedict E M

By: Material type: TextTextSeries: Publication details: Harvard Business School Press: Boston 2007Edition: Description: 267 pISBN:
Subject(s): DDC classification:
  • 658.8B KUM
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8B KUM (Browse shelf(Opens below)) Available IMK10037

Modern Book Centre MBC-2056/09 dtd 16-12-2009

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