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Can't buy me like : how authentic customer connections drive superior results Garfield, Bob; Levy, Doug by Series:
Edition:
Material type: Text Text
Publication details: Portfolio (Penguin) 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM GAR.
Case studies of customer relationship management Joshi, Data Ram by Series:
Edition:
Material type: Text Text
Publication details: Cyber Tech Publications, New Delhi 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM JOS.
Customer care excellence : how to create an effective customer focus Cook, Sarah by Series:
Edition: 6 edition
Material type: Text Text
Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM COO.
Customer relationship management : an indian perspective Chaturvedi, Mukesh; Chaturvedi, Abhinav by Series:
Edition:
Material type: Text Text
Publication details: Excel Books Pvt.Ltd 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM CHA.
Sales managemet analysis and decision making Ingram, Thomas N; Lafore, Raymond W; Avila, Ramon A; Schwepker, Charles H; Williams, Michael R by Series:
Edition: 6 edition
Material type: Text Text
Publication details: South-Western 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.81 ING.
Customer relationship management: A key to corporate success Ramana, V Venkata; Somayajulu, G by Series:
Edition:
Material type: Text Text
Publication details: Excel Books, New Delhi 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM RAM.
Database marketing know what your customer wants Linton,Ian by Series:
Edition:
Material type: Text Text
Publication details: Mac Millian 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM LIN.
Sales management decisions, strategies and cases Still, Richard R; cundiff, Edward W; Govoni, Norman A P by Series:
Edition:
Material type: Text Text
Publication details: Pearson Education 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.81 STI.
Profitable customer engagement : concepts, metrics and strategies Kumar, V by Series:
Edition:
Material type: Text Text
Publication details: Sage Publications 2013
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Total customer value management : tranforming business thinking Mahjan, Gautam by Series:
Edition:
Material type: Text Text
Publication details: Response 2011
Availability: No items available.
Little book of big customer satisfaction mesurement Rao, Ajit; Chandra, Subhash by Series:
Edition:
Material type: Text Text
Publication details: Sage Publication, New Delhi 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM RAO.
Markets of one : creating customer unique value through mass customization Gilmore, James H; PineII, B Joseph by Series:
Edition:
Material type: Text Text
Publication details: Harvard Business School Press 1988
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM GIL.
Intention economy : when customers take charge Searls, Doc by Series:
Edition:
Material type: Text Text
Publication details: Harvard Business School Press 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM SEA.
Re organize for resilience : putting customers at the centre of your business Gulati, Ranjay by Series:
Edition:
Material type: Text Text
Publication details: Harvard Business School Press 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM GUL.
CRM in commercial banks inthe era of globalization Gopalakrishnan, V; Soundrarajan, A; JeyaBhaskaran by Series:
Edition:
Material type: Text Text
Publication details: Virutcham Publications; Nagercoil
Availability: Items available for loan: Institute of Management (1)Call number: R 658.81CRM GOP.
Business solutions to poverty : designin products and services for three billion new customers Polak, Paul; Warwick, Mal by Series:
Edition:
Material type: Text Text
Publication details: Collins Business 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM POL.
Sales management decisions, strategies and cases Still, Richard R; Cundiff, Edward W; Govoni, Norman A P by Series:
Edition: 5 edition
Material type: Text Text
Publication details: Pearson Education 2013
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81 STI.
Sales management decisions, strategies and cases Still, Richard R; cundiff, Edward W; Govoni, Norman A P by Series:
Edition: 5 edition
Material type: Text Text
Publication details: Pearson Education 2013
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81 STI.
Sales management : decisions, strategies and cases Still, Richard R; cundiff, Edward W; Govoni, Norman A P by Series:
Edition: 5 edition
Material type: Text Text
Publication details: Pearson Education 2013
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81 STI.
Marketing and Sales Management Kumar, Prem by Series:
Edition:
Material type: Text Text
Publication details: Anmol Publications, New Delhi 2003
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81 KUM.
Customer Relationship Management : emerging concepts tools and applications Sheth, Jagdish N; Parvattiyar, Atul; Shainesh, G; by Series:
Edition:
Material type: Text Text
Publication details: McGraw-Hill education 2014
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81CRM SHE.
Marketing and Sales Management Kumar, Prem by Series:
Edition:
Material type: Text Text
Publication details: Anmol Publications, New Delhi 2003
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81 KUM.
Customer Relationship Management : emerging concepts tools and applications Sheth, Jagdish N; Parvattiyar, Atul; Shainesh, G; by Series:
Edition:
Material type: Text Text
Publication details: McGraw-Hill education 2014
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81CRM SHE.
Sales management: principles, process and practice Donaldson, Bill by Series:
Edition: 3 edition
Material type: Text Text
Publication details: Palgrave Macmillan: New York 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.81 DON.
Customer centric marketing : supporting sustainability in the digital age Richardson, Neil; James, Jon; Kelly, Neil by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Pub: London 2015
Availability: Items available for loan: Institute of Management (1)Call number: R 658.81CRM RIC.
Sales managemet : analysis and decision making Ingram, Thomas N; Lafore, Raymond W; Avila, Ramon A; Schwepker, Charles H; Williams, Michael R by Series:
Edition:
Material type: Text Text
Publication details: Routedge, London 2015
Availability: Items available for loan: Institute of Management (1)Call number: R 658.81 ING.
Case studies in customer relationship management Joshi, Data Ram by Series:
Edition:
Material type: Text Text
Publication details: Cyber Tech Publications, New Delhi 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM JOS.
Sales and Distribution Management Panda, Tapan K; Sahadev, Sunil by Series:
Edition: 2 edition
Material type: Text Text
Publication details: Oxford University Press, Delhi 2014
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81 PAN.
Superior customer value: strategies for winning and retaining customers Weinstein, Art by Series:
Edition: 3 edition
Material type: Text Text
Publication details: CRC Press 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM WEI.
Lean customer engagement / Shil Niyogi. by
Material type: Text Text
Publication details: New Delhi : Sage , 2016
Availability: Items available for loan: Institute of Management (1)Call number: S 658.812 NIY.
Value creation : the definitive guide for business leaders / Gautam Mahajan. by
Material type: Text Text
Publication details: New Delhi : Sage , 2016
Availability: Items available for loan: Institute of Management (1)Call number: S 658.4 MAH.
Customer relationship management/ N.H. Mullick by
Material type: Text Text
Publication details: New Delhi : Oxford University Press, 2016
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81CRM MUL.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
Material type: Text Text
Publication details: New York: Routledge, 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BAT.
Transform customer experience : how to achieve customer success and create exceptional CX/ Isabella Villani. by
Material type: Text Text
Publication details: Australia: Wiley, 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.81 VIL.
Selling your value proposition : how to transform your business into a selling organization / Cindy Barnes, Helen Blake, Tamara Howard. by
Material type: Text Text
Publication details: London: KoganPage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.85 BAR.
Competitive advantage of customer centricity / Sathit Parniangtong. by
Material type: Text Text
Publication details: Singapore: Springer, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 PAR.
Contemporary issues in social media marketing / Bikramjit Rishi and Subir Bandyopadhyay. by
Edition: 1 Edition.
Material type: Text Text
Publication details: Oxon: Routledge, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.05467 CON.
Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM CUS.
Effective CRM using predictive analytics / Antonios Chorianopoulos. by
Material type: Text Text
Publication details: UK: Wiley, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.81 CHO.
Handbook of research on customer equity in marketing/ edited by V. Kumar and Denish Shah. by
Material type: Text Text
Publication details: UK: Edward Elgar, 2015
Availability: Items available for loan: Institute of Management (1)Call number: R 658.81CRM KUM.
Customer relationship management by
Material type: Text Text
Publication details: New Delhi : Oxford University Press, ; 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM MUL.
Practical guide to optimizing the customer experience service design for business by
Material type: Text Text
Publication details: India : Wiley, ; 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM REA.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
Material type: Text Text
Publication details: New York: Routledge, 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BAT.
The Routledge handbook of service research insights and ideas / edited by Eileen Bridges, Kendra Fowler. by
Material type: Text Text
Publication details: New York: Routledge, 2020
Availability: Items available for loan: Institute of Management (1)Call number: R 658 ROU.
Sales management: principles, process and practice by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan ; 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.81 DON.
Sales and Distribution Management
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Oxford University Press ; 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.81PAN.
Customer relationship management/ Tajendra Singh. by
Material type: Text Text
Publication details: Jaipur: Horizon Press, 2020
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM SIN.
Customer relationship management/ Tajendra Singh. by
Material type: Text Text
Publication details: Jaipur: Horizon Press, 2020
Availability: Items available for loan: Institute of Management (1)Call number: S 658.81CRM SIN.
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. by
Material type: Text Text
Publication details: New Jersey: Wiley, 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.8B KEL.
Operational excellence : breakthrough strategies for improving customer experience and productivity / James Martin. by
Edition: 2nd Edition.
Material type: Text Text
Publication details: Boca Raton: Routledge, 2021
Availability: Not available: Institute of Management : Checked out (1).
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