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Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.

By: Material type: TextTextPublication details: New York: Routledge, 2019.Description: xxiv, 277 pages : illustrations (black and white)ISBN:
  • 9781138293151 (hardback : alk. paper)
  • 9781138293168 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8342 BAT
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8342 BAT (Browse shelf(Opens below)) Available IMK16318

Includes bibliographical references and index.

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