Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781138293151 (hardback : alk. paper)
- 9781138293168 (pbk. : alk. paper)
- 658.8342 BAT
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Institute of Management Processing Center | Institute of Management | 658.8342 BAT (Browse shelf(Opens below)) | Available | IMK16318 |
Includes bibliographical references and index.
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