Value creation : the definitive guide for business leaders / Gautam Mahajan.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789351508977 (pbk. : alk. paper)
- S 658.4 MAH
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Institute of Management Processing Center | Institute of Management | S 658.4 MAH (Browse shelf(Opens below)) | Available | IMK15253 |
Includes index.
Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index.
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