Marketing Management/ by Philip Kotler and et al.

By:

Kotler,Philip

Material type: Text

TextPublication details: Noida: Pearson India, 2022.Edition: 16th edDescription: xxxiii,596pISBN:

9789356062665

Subject(s):

DDC classification:

658.8 KOT/M

Contents:

Part 1.Fundamentals of Marketing Management-- Part 2.Understanding the Market-- Part 3.Developing a Viable Market Strategy-- Part 4.Designing Value-- Part 5.Communicating Value-- Part 6.Delivering Value-- Part 7.Managing Growth.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala	Study Centre Alappuzha, University of Kerala	658.8 KOT/M (Browse shelf(Opens below))	Available		USCA6122
Book	Study Centre Pandalam ,University of Kerala	Study Centre Pandalam ,University of Kerala	658.8 KOT/MAR (Browse shelf(Opens below))	Available		USCP2558

Browsing Study Centre Pandalam ,University of Kerala shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.575 TRO/INN Innovation Management and New Product Development/	658.576 MAD/P Production and Operations Management	658.8 KOT/M Marketing Management: a south asian perspective	658.8 KOT/MAR Marketing Management/	658.8 LOS/M;1 Marketing Management	658.8 RAJ/R Rural Marketing	658.8 RAM/M Marketing Management: Indian Context Global Perspective	Next

Part 1.Fundamentals of Marketing Management--
Part 2.Understanding the Market--
Part 3.Developing a Viable Market Strategy--
Part 4.Designing Value--
Part 5.Communicating Value--
Part 6.Delivering Value--
Part 7.Managing Growth.

There are no comments on this title.

to post a comment.