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Marketing Management/

Kotler,Philip

Marketing Management/ by Philip Kotler and et al. - 16th ed. - Noida: Pearson India, 2022. - xxxiii,596p.

Part 1.Fundamentals of Marketing Management--
Part 2.Understanding the Market--
Part 3.Developing a Viable Market Strategy--
Part 4.Designing Value--
Part 5.Communicating Value--
Part 6.Delivering Value--
Part 7.Managing Growth.

ISBN: 9789356062665

Subjects--Topical Terms:
Marketing--Management
Europe
Internet marketing
Consumer behavior
Market surveys
Marketing

Dewey Class. No.: 658.8 / KOT/M

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