Marketing Management/ by Philip Kotler and et al.
Material type: TextPublication details: Noida: Pearson India, 2022.Edition: 16th edDescription: xxxiii,596pISBN:- 9789356062665
- 658.8 KOT/M
Contents:
Part 1.Fundamentals of Marketing Management--
Part 2.Understanding the Market--
Part 3.Developing a Viable Market Strategy--
Part 4.Designing Value--
Part 5.Communicating Value--
Part 6.Delivering Value--
Part 7.Managing Growth.
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 658.8 KOT/M (Browse shelf(Opens below)) | Available | USCA6122 | ||
Book | Study Centre Pandalam ,University of Kerala | Study Centre Pandalam ,University of Kerala | 658.8 KOT/MAR (Browse shelf(Opens below)) | Available | USCP2558 |
Part 1.Fundamentals of Marketing Management--
Part 2.Understanding the Market--
Part 3.Developing a Viable Market Strategy--
Part 4.Designing Value--
Part 5.Communicating Value--
Part 6.Delivering Value--
Part 7.Managing Growth.
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