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Marketing Management/ by Philip Kotler and et al.

By: Material type: TextTextPublication details: Noida: Pearson India, 2022.Edition: 16th edDescription: xxxiii,596pISBN:
  • 9789356062665
Subject(s): DDC classification:
  • 658.8 KOT/M
Contents:
Part 1.Fundamentals of Marketing Management-- Part 2.Understanding the Market-- Part 3.Developing a Viable Market Strategy-- Part 4.Designing Value-- Part 5.Communicating Value-- Part 6.Delivering Value-- Part 7.Managing Growth.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 658.8 KOT/M (Browse shelf(Opens below)) Available USCA6122
Book Book Study Centre Pandalam ,University of Kerala Study Centre Pandalam ,University of Kerala 658.8 KOT/MAR (Browse shelf(Opens below)) Available USCP2558

Part 1.Fundamentals of Marketing Management--
Part 2.Understanding the Market--
Part 3.Developing a Viable Market Strategy--
Part 4.Designing Value--
Part 5.Communicating Value--
Part 6.Delivering Value--
Part 7.Managing Growth.

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