Marketing Management/ (Record no. 669029)

MARC details
000 -LEADER
fixed length control field 00775nam a22002177a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789356062665
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/M
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler,Philip
245 ## - TITLE STATEMENT
Title Marketing Management/
Statement of responsibility, etc by Philip Kotler and et al.
250 ## - EDITION STATEMENT
Edition statement 16th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Noida:
Name of publisher Pearson India,
Year of publication 2022.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxiii,596p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1.Fundamentals of Marketing Management--<br/>Part 2.Understanding the Market--<br/>Part 3.Developing a Viable Market Strategy--<br/>Part 4.Designing Value--<br/>Part 5.Communicating Value--<br/>Part 6.Delivering Value--<br/>Part 7.Managing Growth.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Europe
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Market surveys
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 12/01/2023 1050.00 658.8 KOT/M USCA6122 12/01/2023 Book
        Study Centre Pandalam ,University of Kerala Study Centre Pandalam ,University of Kerala 24/03/2023 1050.00 658.8 KOT/MAR USCP2558 24/03/2023 Book