Psychological foundations of marketing / Allan Kimmel.

By:

Kimmel, Allan J

Material type: Text

TextPublication details: London: Routledge, 2018.Edition: 2nd EditionDescription: 465 pagesISBN:

9781138219151 (pbk)

Subject(s):

Marketing

DDC classification:

658.8 KIM

Contents:

Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8 KIM (Browse shelf(Opens below))	Available		IMK15574

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Revised edition of the author's Psychological foundations of marketing, 2013.

Includes bibliographical references and index.

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