Psychological foundations of marketing / Allan Kimmel.
Material type: TextPublication details: London: Routledge, 2018.Edition: 2nd EditionDescription: 465 pagesISBN:- 9781138219151 (pbk)
- 658.8 KIM
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management Processing Center | Institute of Management | 658.8 KIM (Browse shelf(Opens below)) | Available | IMK15574 |
Revised edition of the author's Psychological foundations of marketing, 2013.
Includes bibliographical references and index.
Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
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