Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Psychological foundations of marketing / Allan Kimmel.

By: Material type: TextTextPublication details: London: Routledge, 2018.Edition: 2nd EditionDescription: 465 pagesISBN:
  • 9781138219151 (pbk)
Subject(s): DDC classification:
  • 658.8 KIM
Contents:
Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8 KIM (Browse shelf(Opens below)) Available IMK15574

Revised edition of the author's Psychological foundations of marketing, 2013.

Includes bibliographical references and index.

Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.

There are no comments on this title.

to post a comment.