Psychological foundations of marketing /
Kimmel, Allan J.,
Psychological foundations of marketing / Allan Kimmel. - 2nd Edition - London: Routledge, 2018. - 465 pages.
Revised edition of the author's Psychological foundations of marketing, 2013.
Includes bibliographical references and index.
Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
9781138219151 (pbk)
Marketing
658.8 / KIM
Psychological foundations of marketing / Allan Kimmel. - 2nd Edition - London: Routledge, 2018. - 465 pages.
Revised edition of the author's Psychological foundations of marketing, 2013.
Includes bibliographical references and index.
Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
9781138219151 (pbk)
Marketing
658.8 / KIM