Psychological foundations of marketing / (Record no. 581048)

MARC details
000 -LEADER
fixed length control field 00752cam a22001818i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138219151 (pbk)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KIM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kimmel, Allan J.,
245 10 - TITLE STATEMENT
Title Psychological foundations of marketing /
Statement of responsibility, etc. Allan Kimmel.
250 ## - EDITION STATEMENT
Edition statement 2nd Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 465 pages.
500 ## - GENERAL NOTE
General note Revised edition of the author's Psychological foundations of marketing, 2013.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 20/10/2020 3089.05   658.8 KIM IMK15574 20/10/2020 20/10/2020 Book