Creating brand loyalty: The management of power positioning and really great advertising. Czerniawski, Richard D; Maloney, Michael

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Material type: Text

TextSeries: Publication details: American Management Association:New York 1999Edition: Description: 297 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 658.8B CZE (Browse shelf(Opens below))	Lost		IMK04434

Previous	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	R 658.8B BAL Grand brand Rajini : brand management the Rajanikanth way	R 658.8B CHE Creating powerful brands in consumer service and industrial markets	R 658.8B CHO Successful branding	R 658.8B CZE Creating brand loyalty: The management of power positioning and really great advertising.	R 658.8B EVE Corporate brand personality	R 658.8B FRA The Science and art of branding	R 658.8B HAI Brand royalty : how the world's top 100 brands thrive and survive	Next

Southern Book Star T/147;12/09/03

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