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Creating brand loyalty: The management of power positioning and really great advertising.

Czerniawski, Richard D; Maloney, Michael

Creating brand loyalty: The management of power positioning and really great advertising. Czerniawski, Richard D; Maloney, Michael - - American Management Association:New York 1999 - 297 p - .

ISBN: 814405010 $24

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: R 658.8B CZE

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