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Creating brand loyalty: The management of power positioning and really great advertising. Czerniawski, Richard D; Maloney, Michael

By: Material type: TextTextSeries: Publication details: American Management Association:New York 1999Edition: Description: 297 pISBN:
  • 814405010
Subject(s): DDC classification:
  • R 658.8B CZE
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management R 658.8B CZE (Browse shelf(Opens below)) Lost IMK04434

Southern Book Star T/147;12/09/03

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