Creating brand loyalty: The management of power positioning and really great advertising. (Record no. 569314)

MARC details
000 -LEADER
fixed length control field 00562nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 814405010
Terms of availability $24
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.8B CZE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czerniawski, Richard D; Maloney, Michael
245 ## - TITLE STATEMENT
Title Creating brand loyalty: The management of power positioning and really great advertising.
Statement of responsibility, etc. Czerniawski, Richard D; Maloney, Michael
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. American Management Association:New York
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 297 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Southern Book Star
Provenance (VM) [OBSOLETE] T/147;12/09/03
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Lost     Institute of Management Institute of Management Processing Center 07/01/2022 0.00   R 658.8B CZE IMK04434 25/10/2019 25/10/2019 Book