Promotional marketing / Roddy Mullin.

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Material type: Text

TextPublication details: New York: Routledge, 2018.Edition: Second editionDescription: 311 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Book	Dept. of Commerce Processing Center	Dept. of Commerce	658.82 MUL.P (Browse shelf(Opens below))	1	Available		COM 8694
Book	Institute of Management Processing Center	Institute of Management	658.82 MUL (Browse shelf(Opens below))		Available		IMK15700

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available					Next
Previous	658.814 NAS-D Direct marketing: Strategy, planning, execution	658.814 STO-S3 Successful direct marketing methods	658.814 THO-D Direct marketing in action: Cutting edge strategies for finding and keeping the best customers	658.82 MUL.P Promotional marketing /	658.827 CHE.U Understanding brands /	658.827 KUR.A Amul's India: Based on 50 years of Amul Advertising by daCunha Communications/	658.827 SAK.G Global brand expansion/	Next

Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.

Includes bibliographical references and index.

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