Promotional marketing / Roddy Mullin.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781138567481 (hardback)
- 9780815359951 (pbk.)
- Sales promotion
- 658.82 MUL
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
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Dept. of Commerce Processing Center | Dept. of Commerce | 658.82 MUL.P (Browse shelf(Opens below)) | 1 | Available | COM 8694 | ||
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Institute of Management Processing Center | Institute of Management | 658.82 MUL (Browse shelf(Opens below)) | Available | IMK15700 |
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Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Includes bibliographical references and index.
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