Promotional marketing /
Mullin, Roddy,
Promotional marketing / Roddy Mullin. - Second edition. - New York: Routledge, 2018. - 311 pages
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Includes bibliographical references and index.
9781138567481 (hardback) 9780815359951 (pbk.)
Sales promotion.
Marketing.
658.82 / MUL
Promotional marketing / Roddy Mullin. - Second edition. - New York: Routledge, 2018. - 311 pages
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Includes bibliographical references and index.
9781138567481 (hardback) 9780815359951 (pbk.)
Sales promotion.
Marketing.
658.82 / MUL