Promotional marketing / Roddy Mullin.
Material type: TextPublication details: New York: Routledge, 2018.Edition: Second editionDescription: 311 pagesISBN:- 9781138567481 (hardback)
- 9780815359951 (pbk.)
- Sales promotion
- 658.82 MUL
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Dept. of Commerce Processing Center | Dept. of Commerce | 658.82 MUL.P (Browse shelf(Opens below)) | 1 | Available | COM 8694 | ||
Book | Institute of Management Processing Center | Institute of Management | 658.82 MUL (Browse shelf(Opens below)) | Available | IMK15700 |
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.