Promotional marketing / (Record no. 285429)

MARC details
000 -LEADER
fixed length control field 00684cam a22002058i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138567481 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780815359951 (pbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number MUL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullin, Roddy,
240 10 - UNIFORM TITLE
Uniform title Sales promotion
245 10 - TITLE STATEMENT
Title Promotional marketing /
Statement of responsibility, etc. Roddy Mullin.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 311 pages
500 ## - GENERAL NOTE
General note Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Copy number
        Dept. of Commerce Dept. of Commerce Processing Center 03/12/2020     658.82 MUL.P COM 8694 03/12/2020 03/12/2020 Book 1
        Institute of Management Institute of Management Processing Center 07/09/2020 2389.00   658.82 MUL IMK15700 07/09/2020 07/09/2020 Book