Promotional marketing / (Record no. 285429)
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000 -LEADER | |
---|---|
fixed length control field | 00684cam a22002058i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138567481 (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780815359951 (pbk.) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.82 |
Item number | MUL |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mullin, Roddy, |
240 10 - UNIFORM TITLE | |
Uniform title | Sales promotion |
245 10 - TITLE STATEMENT | |
Title | Promotional marketing / |
Statement of responsibility, etc. | Roddy Mullin. |
250 ## - EDITION STATEMENT | |
Edition statement | Second edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | Routledge, |
Date of publication, distribution, etc. | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 311 pages |
500 ## - GENERAL NOTE | |
General note | Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
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Dept. of Commerce | Dept. of Commerce | Processing Center | 03/12/2020 | 658.82 MUL.P | COM 8694 | 03/12/2020 | 03/12/2020 | Book | 1 | ||||||
Institute of Management | Institute of Management | Processing Center | 07/09/2020 | 2389.00 | 658.82 MUL | IMK15700 | 07/09/2020 | 07/09/2020 | Book |