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Innovation Management and New Product Development/ by Paul Trott

By: Material type: TextTextPublication details: Noida: Pearson, 2009.Edition: 4th edDescription: xxvii,581pISBN:
  • 9788131728031
Subject(s): DDC classification:
  • 658.575 TRO/INN 4
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Book Book Study Centre Alappuzha, University of Kerala Processing Center Study Centre Alappuzha, University of Kerala 658.575 TRO/I (Browse shelf(Opens below)) Available USCA5709
Book Book Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 658.575 TRO/I;1 (Browse shelf(Opens below)) 1 Available USCA6119
Book Book Study Centre Pandalam ,University of Kerala Study Centre Pandalam ,University of Kerala 658.575 TRO/INN (Browse shelf(Opens below)) Available USCP2508

Part I: Innovation management
Innovation Management: An Introduction (Rewritten & New Case Study)
Economics and Market Adoption
Managing Innovation Within Firms (Rewritten)
Innovation and Operations Management (R Noble)
Managing Intellectual property

Part II: Managing technology and knowledge
Managing Organisational Knowledge (New Case Study)
Strategic Alliances And Networks
Management of Research & Development
Managing R&D projects (New case study)
Open Innovation and Technology Transfer

Part III: New Product Development
Product & Brand Strategy
New Product Development (New Case Study)
Packaging and Product Development
New Service Innovation
Market Research and its Influence on New Product Development
Managing the New Product Development Process

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