Innovation Management and New Product Development/

Trott,Paul

Innovation Management and New Product Development/ by Paul Trott - 4th ed. - Noida: Pearson, 2009. - xxvii,581p.

Part I: Innovation management
Innovation Management: An Introduction (Rewritten & New Case Study)
Economics and Market Adoption
Managing Innovation Within Firms (Rewritten)
Innovation and Operations Management (R Noble)
Managing Intellectual property

Part II: Managing technology and knowledge
Managing Organisational Knowledge (New Case Study)
Strategic Alliances And Networks
Management of Research & Development
Managing R&D projects (New case study)
Open Innovation and Technology Transfer

Part III: New Product Development
Product & Brand Strategy
New Product Development (New Case Study)
Packaging and Product Development
New Service Innovation
Market Research and its Influence on New Product Development
Managing the New Product Development Process

9788131728031


Innovation Management
Economics---Market Adoption
Managing Intellectual Property
Managing Technology

658.575 / TRO/INN