Innovation Management and New Product Development/ (Record no. 614453)

MARC details
000 -LEADER
fixed length control field 01303nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131728031
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Item number TRO/INN
Edition number 4
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Trott,Paul
245 ## - TITLE STATEMENT
Title Innovation Management and New Product Development/
Statement of responsibility, etc by Paul Trott
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Noida:
Name of publisher Pearson,
Year of publication 2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii,581p.
500 ## - GENERAL NOTE
General note Part I: Innovation management<br/>Innovation Management: An Introduction (Rewritten & New Case Study)<br/>Economics and Market Adoption<br/>Managing Innovation Within Firms (Rewritten)<br/>Innovation and Operations Management (R Noble)<br/>Managing Intellectual property<br/><br/>Part II: Managing technology and knowledge<br/>Managing Organisational Knowledge (New Case Study)<br/>Strategic Alliances And Networks<br/>Management of Research & Development<br/>Managing R&D projects (New case study)<br/>Open Innovation and Technology Transfer<br/><br/>Part III: New Product Development<br/>Product & Brand Strategy<br/>New Product Development (New Case Study)<br/>Packaging and Product Development<br/>New Service Innovation<br/>Market Research and its Influence on New Product Development<br/>Managing the New Product Development Process
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Innovation Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Economics-
Form subdivision Market Adoption
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Managing Intellectual Property
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Managing Technology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type Copy number
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala Processing Center 20/12/2021 779.00 658.575 TRO/I USCA5709 20/12/2021 Book  
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala   12/01/2023 899.00 658.575 TRO/I;1 USCA6119 12/01/2023 Book 1
        Study Centre Pandalam ,University of Kerala Study Centre Pandalam ,University of Kerala   17/03/2023 899.00 658.575 TRO/INN USCP2508 17/03/2023 Book