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Consumer behavior / by
Edition: 3,6,9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India , 1988
Availability: Items available for loan: Kerala University Library (5)Call number: X:321 M8,N7,P7-P7;3, ...
Consumer behavior Building marketing strategy / by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH , 2004
Availability: Items available for loan: Kerala University Library (1)Call number: X:321 P4.
Consumer behavior Buying, having and being / by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice- HaIl , 2007
Availability: Items available for loan: Kerala University Library (3)Call number: X:321 P71,P71;1,P9, ...
Consumer behavior and managerial decision making / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : PHI , 2009
Availability: Items available for loan: Kerala University Library (1)Call number: X:321-8 P9.
Consumer behavior / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U. K. : Cengage Learning , 2009
Availability: Items available for loan: Kerala University Library (1)Call number: X:321 P93.
Purushartha: Maslow's need hierarchy revisted by
Material type: Article Article
In: Anthropologist Vol. 18 No. 1 (July) 2014
Availability: Items available for reference: Kerala University Library: Not for loan (1).
Methods in consumer research / by Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
Material type: Text Text
Publication details: UK Elsevier, Wood Head Publishing 2018
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.834 ARE.M.2.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by
Edition: Third edition.
Material type: Text Text
Publication details: New York: Routledge/ 2015
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658.812 BUT.C.
Behavioral economics : the basics / Philip Corr and Anke Plagnol. by Series: The basics
Material type: Text Text
Publication details: New York: Routledge, 2019
Availability: Items available for loan: Dept. of Commerce (1)Call number: 330.019 COR.B.
Predictably Irrational: The Hidden Forces that Shape Our Decisions by
Material type: Text Text
Availability: Items available for loan: Dept. of Computational Biology and Bioinformatics (1)Call number: 153.8/3 ARI-P.
Behavior dynamics in media-sharing social networks / H. Vicky Zhao, W. Sabrina Lin, K. J. Ray Liu. by
Material type: Text Text
Publication details: Cambridge ; New York : Cambridge University Press, 2011
Online resources:
Availability: Items available for loan: Dept. of Futures Studies (1)Call number: 302.30285 ZHA.
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by
Material type: Text Text
Availability: Items available for loan: Dept. of Futures Studies (2)Call number: 658.8 STR, ...
Super marketwala : secrets to winning consumer India / Damodar Mall. by
Material type: Text Text
Availability: Items available for loan: Dept. of Futures Studies (1)Call number: 658.800954 DAM.
Consumer psychology of tourism, hospitality, and leisure / edited by A. G. Woodside ... [et al.]. by
Material type: Text Text
Publication details: Wallingford, Oxon, UK ; New York : CABI Pub., c2000-c2004
Online resources:
Availability: Items available for loan: Dept. of Futures Studies (1)Call number: 338.4 CON.
The Language of Branding: Theory, Strategies, and Tactics ENGLISH by
Edition:
Material type: Text Text
Publication details: New York Routledge 2018
Availability: Items available for loan: Dept. of Linguistics (1)Call number: 659 LER.
The sociology of consumption : a global approach / Joel Stillerman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Malden, MA : Polity Press, [2015]
Availability: Items available for loan: Dept. of Political Science (1)Call number: 306.3 STI.S.
Consumer Behavior / Leon G Schiffman by
Edition: 12th ed
Material type: Text Text
Publication details: Pearson 2019
Availability: Items available for loan: Dept. of Psychology (1)Call number: 658.8342 SCH.
Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and HÃ¥vard Hansen. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012
Availability: Items available for loan: Dept. of Psychology (1)Call number: 658.8342 SCH.
Consumer Behaviour and Sustainable Fashion Consumption / edited by Subramanian Senthilkannan Muthu. by Series:
Edition: 1st ed. 2019.
Material type: Text Text
Availability: Items available for loan: Dept. of Psychology (1)Call number: 658.8342 SUB.
The psychology of consumer behavior / by Rom J. Markin. by
Material type: Text Text
Publication details: Englewood Cliffs, N.J.,: Prentice-Hall, 1969
Availability: Not available: Dept. of Psychology: Damaged (1).
Addictive consumption : capitalism, modernity and excess / Gerda Reith. by
Material type: Text Text
Publication details: London Routledge 2019
Availability: Items available for loan: Dept. of Sociology (1)Call number: 339.47 REI.A.
Microeconomic Theory A Mathematical Approach by
Edition: Second Edition1958.
Material type: Text Text; Audience: General;
Publication details: [s.l]: McGraw-Hill Kogakusha, Ltd, 1958
Availability: Items available for loan: Dept. of Statistics (1)Call number: 330.0151 HEN.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
Material type: Text Text
Publication details: New York: Routledge, 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BAT.
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl. by
Edition: 1st Edition.
Material type: Text Text
Publication details: London: Kogan Page, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.05467 STR.
Essentials of consumer behavior / Debra L. Stephens. by
Material type: Text Text
Publication details: London: Routledge, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 STE.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
Material type: Text Text
Publication details: New York: Routledge, 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BAT.
Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket. by
Material type: Text Text
Publication details: Oxon: Routledge, 2021
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 ZAR.
Strategic Marketing by
Edition: 2 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewDelhi : Biztantra, 2006
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.8 AND-S.
The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power/ by Shoshana Zuboff by
Material type: Text Text
Publication details: London : Profile Books, 2019
Availability: Items available for loan: Study Centre Alappuzha, University of Kerala (1)Call number: 306.3 ZUB/A.
The psychology of thinking : reasoning, decision-making & problem-solving by
Edition: Second Edition
Material type: Text Text
Publication details: LOS ANGELES SAGE Publications Ltd 2021
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 153.42 MIN.P.
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY by
Material type: Text Text
Publication details: USA: MURPHY&MOORE PUBLISHING 2022
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.8342 NEL.C.
Consumer Theory/ by H.A.John Green by
Material type: Text Text
Publication details: Delhi: The Macmillan Co., 1976
Availability: Items available for loan: Study Centre Alappuzha, University of Kerala (1)Call number: 339.47 GRE/C.
Consumer Behaviour/ by Leon G Schiffman and Leslie Lazar Kanuk by
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi: Prentice Hall of India, 2002
Availability: Items available for loan: Study Centre Alappuzha, University of Kerala (1)Call number: 658.8342 SCH/C.
Consumer Behavior / Leon G Schiffman by
Edition: 12th ed
Material type: Text Text
Publication details: Noida Pearson 2019
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.8342 SCH.C.
Marketing Management/ by Philip Kotler and et al. by
Edition: 16th ed.
Material type: Text Text
Publication details: Noida: Pearson India, 2022
Availability: Items available for loan: Study Centre Alappuzha, University of Kerala (1)Call number: 658.8 KOT/M. Study Centre Pandalam ,University of Kerala (1)Call number: 658.8 KOT/MAR.
Marketing Management : Indian Cases/ by Prachi Gupta ,et al. by
Material type: Text Text
Publication details: Noida: Pearson India, 2018
Availability: Items available for loan: Study Centre Alappuzha, University of Kerala (1)Call number: 658.8 GUP/M.
The experience society : consumer capitalism rebooted Steven Miles by
Material type: Text Text
Publication details: London: Pluto Press, 2021
Availability: Items available for reference: International Centre for Marxian Studies & Research: Not for loan (1)Call number: 306.3 MIL.E.
Predictably Irrational: The Hidden Forces that Shape Our Decisions/ Dan Ariely by
Material type: Text Text
Publication details: New York: Harpercollins, 2008
Availability: Items available for loan: Dept. of Futures Studies (1)Call number: 153.83 ARI.
Contagious : why things catch on / Jonah Berger. by
Edition: 1st Simon & Schuster hardcover ed.
Material type: Text Text
Publication details: New York : Simon & Schuster, c2013
Availability: Items available for loan: Dept. of Futures Studies (1)Call number: 658.8342 BER.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2004
Availability: Items available for loan: Study Centre Kollam, University of Kerala (1)Call number: 658.834 2 SCH/C.
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