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Creative arts marketing / Liz Hill, Catherine O'Sullivan, Terry O'Sullivan and Brian Whitehead.

By: Contributor(s): Material type: TextTextPublication details: New York: Routledge, 2018.Edition: 3rd editionDescription: 305 pages cmISBN:
  • 9781138213777 (hardback : alk. paper)
  • 9781138213760 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 HIL
Contents:
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8 HIL (Browse shelf(Opens below)) Available IMK15697

Includes bibliographical references and index.

The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.

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