Creative arts marketing / Liz Hill, Catherine O'Sullivan, Terry O'Sullivan and Brian Whitehead.
Material type: TextPublication details: New York: Routledge, 2018.Edition: 3rd editionDescription: 305 pages cmISBN:- 9781138213777 (hardback : alk. paper)
- 9781138213760 (pbk. : alk. paper)
- 658.8 HIL
Contents:
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management Processing Center | Institute of Management | 658.8 HIL (Browse shelf(Opens below)) | Available | IMK15697 |
Includes bibliographical references and index.
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
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