Creative arts marketing / (Record no. 580695)

MARC details
000 -LEADER
fixed length control field 00896cam a22002298i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138213777 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138213760 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hill, Liz
245 10 - TITLE STATEMENT
Title Creative arts marketing /
Statement of responsibility, etc. Liz Hill, Catherine O'Sullivan, Terry O'Sullivan and Brian Whitehead.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 305 pages cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Arts
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Arts
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name O'Sullivan, Catherine,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hill, Elizabeth,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Whitehead, Brian,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/08/2020 3154.84   658.8 HIL IMK15697 07/08/2020 07/08/2020 Book