Creative arts marketing /
Hill, Liz
Creative arts marketing / Liz Hill, Catherine O'Sullivan, Terry O'Sullivan and Brian Whitehead. - 3rd edition. - New York: Routledge, 2018. - 305 pages cm
Includes bibliographical references and index.
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
9781138213777 (hardback : alk. paper) 9781138213760 (pbk. : alk. paper)
Arts
Arts
658.8 / HIL
Creative arts marketing / Liz Hill, Catherine O'Sullivan, Terry O'Sullivan and Brian Whitehead. - 3rd edition. - New York: Routledge, 2018. - 305 pages cm
Includes bibliographical references and index.
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
9781138213777 (hardback : alk. paper) 9781138213760 (pbk. : alk. paper)
Arts
Arts
658.8 / HIL