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Better mousetrap : brand invention in a media democracy Pont, Simon

By: Material type: TextTextSeries: Publication details: Kogan Page 2013Edition: Description: 285 pISBN:
Subject(s): DDC classification:
  • 658.8B PON
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8B PON (Browse shelf(Opens below)) Available IMK12496

UGC MRP Project under Dr K S Chandrasekar, Principal Investigator

Modern Book Centre MBC-1308/13 dtd 18/10/2013

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