Better mousetrap : brand invention in a media democracy (Record no. 578019)

MARC details
000 -LEADER
fixed length control field 00506nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 795
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B PON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pont, Simon
245 ## - TITLE STATEMENT
Title Better mousetrap : brand invention in a media democracy
Statement of responsibility, etc. Pont, Simon
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 285 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note UGC MRP Project under Dr K S Chandrasekar, Principal Investigator
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-1308/13 dtd 18/10/2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 795.00   658.8B PON IMK12496 25/10/2019 25/10/2019 Book