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Better mousetrap : brand invention in a media democracy

Pont, Simon

Better mousetrap : brand invention in a media democracy Pont, Simon - - Kogan Page 2013 - 285 p - .

UGC MRP Project under Dr K S Chandrasekar, Principal Investigator

ISBN: 795

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B PON

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