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Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012.Edition: 2nd edDescription: xix, 460 p. : ill. (chiefly col.)ISBN:
  • 9780273736950 (pbk.)
  • 0273736957 (pbk.)
Subject(s): DDC classification:
  • 658.8342 SCH
Contents:
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Psychology General Stacks Dept. of Psychology 658.8342 SCH (Browse shelf(Opens below)) Available PSY8317

Includes bibliographical references and index.

An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.

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