Consumer behaviour : a European outlook /
Schiffman, Leon G.
Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen. - 2nd ed. - Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012. - xix, 460 p. : ill. (chiefly col.) ;
Includes bibliographical references and index.
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
9780273736950 (pbk.) 0273736957 (pbk.)
Consumer behavior--Europe.
Motivation research (Marketing)--Europe.
658.8342 / SCH
Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen. - 2nd ed. - Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012. - xix, 460 p. : ill. (chiefly col.) ;
Includes bibliographical references and index.
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
9780273736950 (pbk.) 0273736957 (pbk.)
Consumer behavior--Europe.
Motivation research (Marketing)--Europe.
658.8342 / SCH