Consumer behaviour : (Record no. 499512)

MARC details
000 -LEADER
fixed length control field 01363cam a22002174a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273736950 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273736957 (pbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number SCH
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schiffman, Leon G.
245 10 - TITLE STATEMENT
Title Consumer behaviour :
Remainder of title a European outlook /
Statement of responsibility, etc. Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England ;
-- New York :
Name of publisher, distributor, etc. Pearson Financial Times/Prentice Hall,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 460 p. :
Other physical details ill. (chiefly col.) ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision Europe.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Motivation research (Marketing)
Geographic subdivision Europe.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kanuk, Leslie Lazar.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hansen, Håvard.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Psychology Dept. of Psychology General Stacks 15/09/2021   658.8342 SCH PSY8317 06/01/2022 15/09/2021 Book