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Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.

By: Contributor(s): Material type: TextTextPublication details: . -New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : : Maxwell Macmillan International, c1993.Edition: 6th edDescription: xviii, 863, [45] p. : illISBN:
  • 0024219320
Subject(s): DDC classification:
  • 658.83 TUL/M 20
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Kollam, University of Kerala Study Centre Kollam, University of Kerala 658.83 TUL/M (Browse shelf(Opens below)) Available USCK3800

Includes bibliographical references and indexes.

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