Marketing research : measurement and method : a text with cases /
Tull, Donald S.
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. - 6th ed. - New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; : Maxwell Macmillan International, c1993. - xviii, 863, [45] p. : ill. ;
Includes bibliographical references and indexes.
0024219320
Marketing research.
Marketing research
658.83 TUL/M
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. - 6th ed. - New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; : Maxwell Macmillan International, c1993. - xviii, 863, [45] p. : ill. ;
Includes bibliographical references and indexes.
0024219320
Marketing research.
Marketing research
658.83 TUL/M