Marketing research : (Record no. 693103)

MARC details
000 -LEADER
fixed length control field 00660cam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0024219320
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 TUL/M
Edition number 20
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Tull, Donald S.
245 10 - TITLE STATEMENT
Title Marketing research :
Sub Title measurement and method : a text with cases /
Statement of responsibility, etc Donald S. Tull, Del I. Hawkins.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication . -New York :
Name of publisher Macmillan ;
Place of publication Toronto :
Name of publisher Maxwell Macmillan Canada ;
Place of publication New York :
Name of publisher : Maxwell Macmillan International,
Year of publication c1993.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 863, [45] p. :
Other physical details ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Study Centre Kollam, University of Kerala Study Centre Kollam, University of Kerala 19/07/2026 658.83 TUL/M USCK3800 13/07/2023 Book