Marketing management : analysis, planning, and control / Philip Kotler.
Material type: TextPublication details: . - Englewood Cliffs, N.J. : : Prentice-Hall, , c1980.Edition: 4th edDescription: xi, 722 p. : illISBN:- 9788120316096
- 658.8 KOT/M
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Study Centre Kollam, University of Kerala | Study Centre Kollam, University of Kerala | 658.8 KOT/M (Browse shelf(Opens below)) | Available | USCK3921 |
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Includes bibliographical references and indexes.
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