Marketing management : analysis, planning, and control /
Kotler, Philip.
Marketing management : analysis, planning, and control / Philip Kotler. - 4th ed. - Englewood Cliffs, N.J. : : Prentice-Hall, , c1980. - xi, 722 p. : ill. ;
Includes bibliographical references and indexes.
9788120316096
Marketing
658.8 KOT/M
Marketing management : analysis, planning, and control / Philip Kotler. - 4th ed. - Englewood Cliffs, N.J. : : Prentice-Hall, , c1980. - xi, 722 p. : ill. ;
Includes bibliographical references and indexes.
9788120316096
Marketing
658.8 KOT/M