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Marketing management : analysis, planning, and control / Philip Kotler.

By: Material type: TextTextPublication details: . - Englewood Cliffs, N.J. : : Prentice-Hall, , c1980.Edition: 4th edDescription: xi, 722 p. : illISBN:
  • 9788120316096
Subject(s): DDC classification:
  • 658.8 KOT/M
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Kollam, University of Kerala Study Centre Kollam, University of Kerala 658.8 KOT/M (Browse shelf(Opens below)) Available USCK3921

Includes bibliographical references and indexes.

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