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Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

By: Contributor(s): Material type: TextTextPublication details: London: Palgrave Macmillan, 2013.Description: xvi, 256 pages : illustrationsISBN:
  • 9781137276612
Subject(s): DDC classification:
  • 658.827 23 KUM
Other classification:
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Dept. of Futures Studies Processing Center Dept. of Futures Studies Entrepreneurship Development Cell 658.827 KUM (Browse shelf(Opens below)) Available DFSEDC106

Includes bibliographical references and index.

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