Brand breakout : (Record no. 684459)

MARC details
000 -LEADER
fixed length control field 00978cam a2200241 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781137276612
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
Item number KUM
084 ## - OTHER CLASSIFICATION NUMBER
Source of Number Colon Classification
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kumar, Nirmalya.
245 10 - TITLE STATEMENT
Title Brand breakout :
Sub Title how emerging market brands will go global /
Statement of responsibility, etc Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London:
Name of publisher Palgrave Macmillan,
Year of publication 2013.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 256 pages :
Other physical details illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)
Geographic subdivision Developing countries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
Geographic subdivision Developing countries.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Steenkamp, Jan-Benedict E. M.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1608/2013014645-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1608/2013014645-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://www.loc.gov/catdir/enhancements/fy1622/2013014645-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Entrepreneurship Development Cell Dept. of Futures Studies Dept. of Futures Studies Processing Center 12/05/2023 995.00 658.827 KUM DFSEDC106 12/05/2023 Book