Brand breakout : how emerging market brands will go global /

Kumar, Nirmalya.

Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. - London: Palgrave Macmillan, 2013. - xvi, 256 pages : illustrations ;

Includes bibliographical references and index.

9781137276612


Branding (Marketing)
Brand name products.
Branding (Marketing)--Developing countries.
Brand name products--Developing countries.

658.827 / KUM