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Winning At Innovation: The A-to-F Model/ by Fernando Trias de Bes, Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: London: Palgrave Macmillan, 2012.Description: 272 pISBN:
  • 9781137479174
  • 9780230343436
Subject(s): DDC classification:
  • 658.514 BES
Other classification:
Summary: Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Dept. of Futures Studies Processing Center Dept. of Futures Studies Entrepreneurship Development Cell 658.514 BES (Browse shelf(Opens below)) Available DFSEDC8

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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