Winning At Innovation: The A-to-F Model/ by Fernando Trias de Bes, Philip Kotler
Material type:
- 9781137479174
- 9780230343436
- 658.514 BES
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | |
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Dept. of Futures Studies Processing Center | Dept. of Futures Studies | Entrepreneurship Development Cell | 658.514 BES (Browse shelf(Opens below)) | Available | DFSEDC8 |
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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