Winning At Innovation: The A-to-F Model/
Bes, Fernando Trias de
Winning At Innovation: The A-to-F Model/ by Fernando Trias de Bes, Philip Kotler - London: Palgrave Macmillan, 2012. - 272 p.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
9781137479174 9780230343436
INNOVATION
/ BES
Winning At Innovation: The A-to-F Model/ by Fernando Trias de Bes, Philip Kotler - London: Palgrave Macmillan, 2012. - 272 p.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
9781137479174 9780230343436
INNOVATION
/ BES