Winning At Innovation: (Record no. 683635)

MARC details
000 -LEADER
fixed length control field 01204nam a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781137479174
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780230343436
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 658.514
Item number BES
084 ## - OTHER CLASSIFICATION NUMBER
Source of Number Colon Classification
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Bes, Fernando Trias de
245 ## - TITLE STATEMENT
Title Winning At Innovation:
Sub Title The A-to-F Model/
Statement of responsibility, etc by Fernando Trias de Bes, Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London:
Name of publisher Palgrave Macmillan,
Year of publication 2012.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 272 p.
500 ## - GENERAL NOTE
General note Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
520 ## - SUMMARY, ETC.
Summary, etc Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term INNOVATION
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home Library Current Location Shelving location Date acquired Full call number Accession Number Price effective from Koha item type
        Entrepreneurship Development Cell Dept. of Futures Studies Dept. of Futures Studies Processing Center 10/05/2023 658.514 BES DFSEDC8 10/05/2023 Book