Marketing : an introductory text/ by Michael J Baker

By:

Baker, Michael J

Material type: Text

TextPublication details: London: MacMillan, 1979.Edition: 3rd edDescription: xvii,488pISBN:

0333236408

Subject(s):

Marketing

DDC classification:

658.8 BAK/M

Contents:

Part 1:Introduction-- Part 2:The Constituent Elements:Demand ,Supply,Companies-- Part 3:Patterns of Distribution-- Part 4:Marketing Functions:The Mix Elements-- Part 5:Marketing in Practice.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala	Study Centre Alappuzha, University of Kerala	658.8 BAK/M (Browse shelf(Opens below))	Available		USCA2011

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Previous	658.787 WIL/B Best Practice in Inventory Management/	658.8 AAK/S Strategic Market Management/	658.8 ALD/M Men,Motives and Markets/	658.8 BAK/M Marketing : an introductory text/	658.8 BER/M Marketing Research/	658.8 BLI/M Marketing Management and the Behavioral Environment/	658.8 CHA/M Marketing Management: Text & Cases/	Next

Part 1:Introduction--
Part 2:The Constituent Elements:Demand ,Supply,Companies--
Part 3:Patterns of Distribution--
Part 4:Marketing Functions:The Mix Elements--
Part 5:Marketing in Practice.

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