Marketing : (Record no. 653911)

MARC details
000 -LEADER
fixed length control field 00571nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0333236408
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAK/M
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Baker, Michael J.
245 ## - TITLE STATEMENT
Title Marketing :
Sub Title an introductory text/
Statement of responsibility, etc by Michael J Baker
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London:
Name of publisher MacMillan,
Year of publication 1979.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii,488p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1:Introduction--<br/>Part 2:The Constituent Elements:Demand ,Supply,Companies--<br/>Part 3:Patterns of Distribution--<br/>Part 4:Marketing Functions:The Mix Elements--<br/>Part 5:Marketing in Practice.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 08/08/2022 658.8 BAK/M USCA2011 08/08/2022 Book