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Marketing : an introductory text/

Baker, Michael J.

Marketing : an introductory text/ by Michael J Baker - 3rd ed. - London: MacMillan, 1979. - xvii,488p.

Part 1:Introduction--
Part 2:The Constituent Elements:Demand ,Supply,Companies--
Part 3:Patterns of Distribution--
Part 4:Marketing Functions:The Mix Elements--
Part 5:Marketing in Practice.

ISBN: 0333236408

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / BAK/M

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